Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t typically in real time.
This ONLINE MARKETING & DIGITAL ADVERTISING COURSE is packaged and organised by the Online Marketing Group at Abiolian Solutions Enterprise so it is a practical oriented training geared toward showing participants how to use the online media for marketing their services and goods. There will be a tutor lead section, discussion section and also a practical section. Participant are encouraged to come with their laptop and a credit card (Naira MasterCard will be OK) for the practical section. All graduand will benefit from free consultation service from Abiolian Solutions Enterprise.
Course Features
- Lectures 63
- Quizzes 9
- Duration 20 Weeks
- Skill level All levels
- Language English
- Students 4
- Certificate Yes
- Assessments Yes
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Introduction
Introduction to Digital Marketing Course & Outline
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Module 1: Domain Name Registration & Hosting
How to Host your Website
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Module 2: Introduction to Digital Marketing
Online Marketing Introduction
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Module 3: Getting Your First Website Via CMS
Website design using wordpress
- L1: What is WordPress and Why WordPress Part 1
- L2: What is WordPress and Why WordPress Part 2
- Introduction to CMS (Content management System)
- Introduction to WordPress
- Installation of WordPress on a Live Server
- Installing of Themes in WordPress
- Installing of Plugins in WordPress
- How to Add Categories and Subcategories to WordPress
- Creating Post in WordPress
- Creating Page in WordPress
- How to Add Navigation Menu in WordPress
- Customization of Themes
- Creating Contact forms using Caldera Form, Rich forms and Contact Forms 7
- Creating Contact forms using Caldera Form, Rich forms and Contact Forms 7 part 2
- Creating Contact forms using Caldera Form, Rich forms and Contact Forms 7 part 3
- SEO (Yoast SEO and Others)
- Complete Blogging Website Part 1
- Complete Blogging Website Part 2
- Complete Blogging Website Part 3
- Complete Blogging Website Part 4
- Introduction to E-commerce
- Creating Ecommerce using Woocommerce Plugin
- Setting Up Woocommerce Part 1
- Setting Up Woocommerce Part 2
- Setting Up Woocommerce Part 3
- Adding Product and Creating Product Category
- Website Design Quiz
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Module 4: Analysis Of Online Media
Analyzing all the online media for advert
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Module 5: SEO
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Module 6: SMM, SEM & PPC
- Facebook Ads (Creating Facebook Page)
- Launch Facebook Ads Part 1
- Launch Facebook Ads Part 2
- Google MyBusiness and Local Directory
- Google Ads (Creating Google Ads Account)
- Launch Google Ads Part 1
- Launch Google Ads Part 2 & How to Create Virtual ATM Card
- How to create a Dollar card with ease USING BARTER BY FLUTERWAVE
- BOUNS: How to Create Virtual Dollar ATM Card Using Barter Mobile Apps
- SMM, SEM & PPC Quiz
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Module 7: AFFILIATED MARKETING/E-COMMERCE
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Module 8: Email Marketing
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Bonus Video (Obtaining Certification)
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Final Quiz
